Table of Contents
1. Executive Summary
2. Appendix – Research Methodology
3. Egg Industry Overview – Pakistan
4. Total Egg Market – Pakistan
5. Organized vs. Unorganized Market
6. Branded Eggs Market Share (Estimated)
7. Consumer Survey Insights
8. Pricing & Market Dynamics
9. Export & International Potential
10. Growth Forecast – Packaged Egg Segment (2025–2030)
11. Brand-Specific Insights
12. Survey Questionnaire Sample
13. Strategic Conclusions & Recommendations
14. References
1. Executive Summary
The poultry sector in Pakistan has transitioned from a fragmented backyard activity to the nation’s second-largest industry. As of 2026, the market is witnessing a structural shift toward branded and packaged eggs, driven by a rising urban middle class and heightening concerns over food safety. While total annual production of eggs has reached approximately 11.2 billion eggs, the organized branded segment currently captures a modest but rapidly expanding share of the urban market. Our research indicates a projected 20% to 25% CAGR for packaged eggs through
2030. As the market witnesses a shift in consumer behavior whereby consumers are preferring quality and food safety.
According to Pakistan Poultry Association data and sector reporting, poultry contributes directly and indirectly to the livelihoods of approximately 1.5 million people, and it uses more than PKR 190+ billion worth of agricultural produce for feed annually. The sector produces substantial volumes of eggs and broiler meat, with national table egg output estimated at 11.2 billion annually. However, per capita egg consumption remains modest, around 46–53 eggs per person per year, which is significantly below developed market averages (~300 eggs per person per year).
However, a major increase in per capita consumption is expected as the country’s GDP is expected to growth in the future. This gap highlights both nutritional deficiencies and a strong future growth opportunity for organized and branded egg segments. (Pakistan Poultry) 1
2. Appendix – Research Methodology
This study employs a Mixed-Methods Research (MMR) design to ensure data triangulation and validity.
Primary Research
- Quantitative Survey: A structured questionnaire was administered to a stratified random sample of 200 households across six major urban hubs (Karachi, Lahore, Islamabad, Multan, Faisalabad, Peshawar, and Sialkot).
- Retail Audits: Weekly shelf space and pricing audits were conducted across 20 modern trade outlets (Carrefour, Metro, ImtiazSupermarket, Jalalsons, Dwatson, Naheed, Spar, Alfatah) to estimate brand velocity.
Secondary Research
- Institutional Data: Analysis of the Pakistan Statistical Yearbook 2025 and Pakistan Poultry Association (PPA) annual reports.
- Export Analytics: Trade data retrieved from the Pakistan Bureau of Statistics and the COW News regarding recent US-bound shipments.
- Market Modeling: Future growth projections (2025–2030) were calculated using a Linear Regression Model based on historical CAGR and urbanization rates.
3. Egg Industry Overview – Pakistan
The trajectory of the Pakistani egg industry can be categorized into four distinct evolutionary phases:
- Phase I: The Traditional Era (Pre-1963): Egg production was primarily a rural, backyard subsistence activity. The native “Desi” chicken predominated, characterized by low productivity (approx. 73 eggs/year).
- Phase II: Commercial Foundation (1963–1990): The 1960s marked the birth of commercial poultry. Key milestones included the establishment of the first commercial hatchery by PIA-Shaver in 1963 and the introduction of the “Lyallpur Silver Black” breed. Branding during this era was non-existent; eggs were treated strictly as an ungraded commodity.
- Phase III: The Emergence of Branding (1990–2010): Following the institutional development of the Pakistan Poultry Association (PPA), the industry modernized. The first significant attempt at branding appeared with “Freshlay” in Malir, which introduced stamped and sorted eggs. However, mass market branding only took hold in 2007 with the launch of Farm Fresh (Wahdat Poultry), which introduced nutritional labeling and specialized packaging to retail shelves.
- Phase IV: Value-Added & Processed Era (2011–Present): The market has shifted
toward functional foods. Brands now compete on “enriched” variants (Omega-3,
Selenium). Furthermore, the 2017 incorporation of Barkat Frisian Agro introduced
industrial-scale pasteurized liquid and powdered eggs, completing the industry’s
evolution into a sophisticated agro-processing sector. 2
Sector Significance
The poultry industry in Pakistan is a major contributor to the national agricultural economy. It delivers employment, drives rural economic activity and supplies affordable animal protein across the nation. The Pakistan Poultry Association and industry sources estimate that poultry products account for over 40% of total meat consumption, with poultry meat and eggs being vital sources of protein for consumers.
4. Total Egg Market – Pakistan
Pakistan’s total egg production from commercial poultry is approximately 11.2 billion table eggs per year. This production level translates to roughly 46–53 eggs per capita annually, suggesting that dietary protein intake through eggs remains well below optimal levels when compared to developed economies, and leaving significant headroom for demand expansion. 3
Metric Value
Annual Egg Volume ~11.2 Billion Eggs
Per Capita Consumption ~46–53 Eggs/Year
Consumption Gap vs Developed Markets ~250+ Eggs per Person
Market Insight: Although production is high, household consumption — especially of branded products — remains underpenetrated, creating an attractive target for investment and consumer education.
5. Organized vs. Unorganized Market
Loose Eggs
Loose eggs continue to dominate due to lower prices and deep penetration in rural and informal markets. However, this segment lacks standardized hygiene, traceability, and quality assurances, which can affect consumer confidence.
Branded/Packaged Eggs
Driven by increasing health awareness, retail expansion and cleanliness expectations, packaged eggs, with labeled quality and safety measures, are gaining traction in urban and semi-urban markets. Consumers are increasingly prioritizing hygiene and nutrition over price alone, leading to rising demand for branded products. (Aurora) 4
6. Branded Eggs Market Share (Estimated)
Packaged eggs currently represent an emerging segment within the overall egg market in Pakistan. Though the overall egg sector still relies heavily on loose eggs, branded packaged eggs are gaining consumer trust due to perceived quality, safety, and convenience.
The total packaged egg industry is around 1.82% of the entire table egg market. The market share of each player is as follows:
Brand | Estimated |
Farm Fresh Eggs | 48.4% |
SB Eggs | 19.1% |
Appie Eggs | 6.9% |
Noor Poultry | 10.2% |
EggBox | 1.0% |
Prema Eggs | 4.8% |
Others | 10.0% |
Key Insight: Farm Fresh Eggs leads the branded segment with the strongest presence and consumer awareness, driven by nutrition positioning, supermarket distribution, and marketing investments. (Aurora) 5
Working on egg appeal — Aurora / The News (market overview, consumption gap).
7. Consumer Survey Insights
Primary research (200 consumer respondents across major cities) revealed strong insights into packaging preference, purchase drivers, and frequency:
Top Reasons for Choosing Packaged Eggs |
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Preference Breakdown |
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Purchase Frequency |
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Price Sensitivity
59% of consumers surveyed believe branded eggs are worth the slightly higher price due to quality and nutrition.
Consumer Insight: Urbanization, health consciousness, and convenience are primary drivers
behind the growing preference for branded packaged eggs.
8. Pricing & Market Dynamics
Egg pricing in Pakistan is influenced by several variables:
Feed cost changes, feed input prices often constitute the largest cost component for producers.
Seasonal demand, winter months tend to see higher consumption and price volatility.
Supply-demand imbalances, occasional oversupply or shortages affect pricing.
Government regulatory and competition authority actions have occasionally helped
stabilize prices amid feed and commodity cost pressures. (Business Recorder Urdu) 6
9. Export & International Potential
Pakistan’s egg exports are gaining global traction after years of regional focus. In 2025, Pakistani eggs were exported to the United States for the first time, totaling 1.899 million dozen and generating $2.37 million in export revenue. Other destinations include the UAE, Bahrain, Kuwait, Qatar, Somalia, Hong Kong, and Afghanistan, showing a breadth of demand in both developed and emerging markets.
(Note: export performance varies by product form, shell eggs, liquid eggs, processed eggs).
(The Cow News) 7Pakistan’s egg export to the US & Gulf – The COW News
10. Growth Forecast – Packaged Egg Segment (2025–2030)
Strong yearly growth is projected for the branded packaged egg category based on consumer
trends, product diversification, and retail expansion:
Year Packaged Egg Volume
(Billion)
2025 10.7
2026 12.6
2027 15.0
2028 17.9
2029 21.3
2030 25.4
📌 Estimated CAGR: ~20% (2025–2030)
Growth drivers include increasing health awareness, nutrition-enriched eggs, and rising
incomes in urban and peri-urban consumer segments.
7: https://www.thecownews.com/ Pakistan’s egg export to the US & Gulf – The COW News
11. Brand-Specific Insights
- Farm Fresh Eggs: Strongest brand recall, leading nutrition enriched segment.
- SB Eggs: Competes on pricing and penetration.
- Appie Eggs: Urban youth segment traction only in Karachi city.
- Noor Poultry: Emerging export initiatives and specialty products (e.g., Africa exports).
- EggBox & Prema Eggs: Smaller niche positions with specific retail footprints.
8: https://www.thecownews.com/ Pakistan’s egg export to the US & Gulf – The COW News
12. Survey Questionnaire – Sample Instrument
Section A – Purchase Behavior
1. What type of eggs do you usually buy?
☐ Loose Eggs
☐ Packaged Branded Eggs
☐ Both
2. How often do you purchase eggs?
☐ Weekly
☐ Bi-monthly
☐ Monthly
☐ Occasionally
Section B – Decision Drivers
3. What is your primary reason for choosing packaged eggs? (Choose up to 2)
☐ Quality & Freshness
☐ Hygienic Packaging
☐ Nutritional Content
☐ Brand Trust
☐ Price
Section C – Brand Preference
4. Which egg brand do you prefer?
☐ SB Eggs
☐ Appie Eggs
☐ Noor Poultry
☐ EggBox
☐ Farm Fresh- Wahdat Poultry
☐ Prema Eggs
☐ Others (Specify): ___________
Section D – Price Sensitivity
5. Would you be willing to pay more for nutrition-enriched eggs?
☐ Yes
☐ No
☐ Not sure
9: https://vetnewsandviews.com/en/noor-poultry-breaks-ground-pakistans-first-export-of-eggs-to-africa/
13. Strategic Conclusions & Recommendations
Key Takeaways:
- The packaged egg segment is expanding faster than the overall egg market.
- Urban consumers prefer hygiene, nutrition, and convenience.
- Nutrition-fortified eggs are emerging as primary trend drivers.
- Export performance indicates improving global competitiveness.
Recommended Actions:
- Expand distribution into tier-2 and tier-3 cities.
- Increase consumer education on nutritional benefits.
- Invest in quality certifications to bolster export credibility.
- Explore value-added and processed egg products.
14. References
1. Pakistan Poultry Status — Pakistan Poultry Central. Pakistan Poultry Status – Pakistan
Poultry Central
2. Hussain, J., et al. (2015). An overview of poultry industry in Pakistan. World’s Poultry
Science Journal.
3. Aurora Magazine (2023). Working on Egg Appeal: The Dawn of Advertising.
4. “World Egg Day marked: PPA promoting sustainable poultry growth” — Business
Recorder (sector size, egg production). World Egg Day marked: PPA report – Business
Recorder
5. “Working on egg appeal” — Aurora / The News (market overview, consumption gap).
Working on egg appeal – Aurora / The News
6. Historical consumption data — Business Recorder & archived reports. ‘Per capita eggs
consumption around 50–60’ – Business Recorder
7. “Pakistan’s egg exports to US & Gulf soar sharply” — The COW News (export stats).
Pakistan’s egg export to US & Gulf – The COW News
8. Noor Poultry exports eggs to Africa — Vet News & Views (brand export expansion).
Noor Poultry egg exports to Africa – Vet News & Views
9. “Working on egg appeal” — Aurora / The News (market overview, consumption gap).
Working on egg appeal – Aurora / The News
10. “Pakistan’s egg exports to US & Gulf soar sharply” — The COW News (export stats).
Pakistan’s egg export to US & Gulf – The COW News
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